Moore Rental Market Trends for Landlords in 2025

The rental market in Moore, Oklahoma, is a dynamic and ever-evolving market. As a landlord or real estate investor, staying ahead of the curve isn’t just a recommendation, it’s a necessity for maximizing your return on investment (ROI) and ensuring long-term profitability. While Moore offers a more affordable alternative to Oklahoma City metro, it has its own unique set of opportunities and challenges.

With over 15 years of experience in property management across Oklahoma City,  I’ve helped landlords navigate market shifts, maximize rental income, and minimize risk. In this article, I will provide you with a detailed analysis of the Moore rental market in 2025, offering insights into everything from pricing trends and tenant demographics to key changes and some property management strategies. By the end, you’ll have strategic knowledge to thrive in the coming year ahead.

Moore, Oklahoma Rental Market Overview 2025

Moore is a mid-sized suburban city in the Oklahoma City metro that combines family-friendly neighbourhoods, easy commuting to OKC, and a strong demand for single-family rentals. Moore’s rental market is characterized by a blend of affordability and steady demand. 

Let’s take a quick overview of the Moore rental market trends:

• Median Rent: The median rent of Moore lies around $1,276 according to the US Census Bureau. This is lower than the national average, making Moore an attractive market for renters seeking affordability.
• Vacancy Rates and Tenant Demand: The Moore rental market has an impressive vacancy rate of around 4-7% indicating a robust tenant demand. This low rate is a strong signal for landlords and investors, suggesting that well-maintained properties in desirable locations will not sit vacant for a long time.
• Key Neighborhoods: High rental activity is often in neighborhoods with easy access to I-35, a primary artery for commuters. Areas near the Moore Public Schools’ campuses and shopping centers are consistently in demand for families and individuals.

Factors Driving the 2025 Rental Market in Moore

Several key factors are shaping the Moore rental market trends 2025 and will continue to do so in the coming years. Landlords should pay close attention to how these drivers impact demand and pricing.

• Population Growth & Migration: Moore’s appeal as a family-friendly suburb of Oklahoma City continues to attract new residents. With a current population of around 63,000, many families are relocating to Moore for its top-rated school districts, more affordable housing compared to OKC, and a quieter lifestyle with easy access to big-city amenities.
• Economic Drivers: Moore’s economy benefits from its proximity to major job centers in Oklahoma City, including the FAA’s Mike Monroney Aeronautical Center and Tinker Air Force Base. Strong employment numbers in industries like aerospace, healthcare, and logistics mean there’s a consistent demand for rental housing in Moore for both families and commuting professionals.
• Affordability: Rental costs in Moore are usually lower than in nearby cities like Norman and Edmond. The balance of affordability and quality of life makes Moore a prime spot for middle-income renters.

Tenant Demographics in Moore: Who’s Renting in 2025?

Understanding your target tenant is crucial for effective property management in Moore, Oklahoma. In 2025, the tenant pool is diverse. Below are the primary groups in Moore with specific landlord actions.

• Families: This is Moore’s primary demographic. They are seeking three to four-bedroom single-family homes in safe neighborhoods with good schools. They value yard space, privacy, and community.

Landlord actions: offer longer lease terms, create family-friendly add-ons (fenced yard, washer/dryer included), and prioritize quick maintenance responses.

• Young Professionals & Commuters: Many young professionals choose Moore because it offers a shorter commute to OKC at a lower cost of living. They often prefer modern apartments or smaller homes with easy highway access.

Landlord actions: advertise remote-work-friendly features (dedicated desk space, fiber internet availability), and highlight commute times in your listings.

• Retirees: A growing segment, retirees often downsize from larger homes to low-maintenance rentals. They may prefer single-level living and communities with amenities.

Landlord actions: promote step-free entries, minimal yard work needs, and provide referrals for local services.

• Student Renters: While not the primary market, proximity to the University of Oklahoma in Norman (just a 20-minute drive) means there is a small but consistent demand for rentals from students and faculty.

Landlord actions: Be clear about rooming rules, allow shorter leases, and maintain strong screening to manage this tenant group effectively.

Rental Pricing Trends in Moore

The Moore rental market forecast for 2025 suggests stabilization and modest growth.

• Forecast of Rent Increases: The market has cooled slightly after a period of rapid growth. While sources indicate a slight year-over-year increase in average rent by a small amount, i.e., about $30, the month-over-month change is -$25, making the rent increase just $5, according to Zillow. The overall trend is one of stabilization, with new multi-family housing construction helping to meet demand. This means landlords should expect minor, steady growth rather than aggressive spikes.
• Single-Family vs. Apartments: Single-family homes continue to be the most sought-after property type and are likely to maintain their strong rental rates due to limited supply. The market for apartments is slightly more competitive as new units come online, but demand remains healthy.
• Impact of Short-Term Rentals: The presence of platforms like Airbnb and VRBO has a minimal, but not insignificant, impact on the long-term rental market. Most short-term rentals are concentrated in specific areas, and the demand for long-term family housing remains paramount.
• Best Property Types for Cash Flow: For strong cash flow, well-located three- or four-bedroom single-family homes remain an excellent investment. Duplexes and townhomes are also smart choices, as they offer the potential for two income streams from a single property.

Investment Opportunities for Landlords in Moore

For those looking to grow their portfolio, here are some prime investment opportunities in Moore.

• High-Demand Neighborhoods: Focus on areas with top-tier schools, such as those in the Moore Public Schools district. Neighborhoods near key intersections like SW 134th St and I-35, or those with convenient access to shopping centers and parks, have a consistent rental demand.
• Affordable Housing vs. Luxury Rentals: While luxury homes exist, the true strength of the Moore market lies in affordable, quality housing. Tenants are looking for value. Investing in a well-maintained, mid-range home with modern amenities will likely yield a better and more consistent ROI than a high-end luxury property.
• Garage & Extra Space: Given the prevalence of severe weather, a property with a storm shelter, reinforced safe room, or even just a well-maintained garage can be a major selling point. These features can justify a higher rental price and attract high-quality, long-term tenants.
• New Developments: Keep an eye on new housing developments or infrastructure projects. These areas often attract new businesses and residents, driving up demand for nearby rentals.

Property Management Strategies in Moore for 2025

Managing rental properties in Moore requires balancing profitability, tenant retention, and compliance.

1. Balancing Affordability & Profitability: While rent increases are tempting, a balanced approach is best. Small, consistent increases year-over-year are often more effective than large, sudden hikes. This keeps good tenants in place and reduces turnover costs.
2. Renovations & Amenities: To attract and retain tenants, prioritize features that matter more to them.
   • Tornado Shelters: This is a huge selling point and can be a top priority for many families.
   • Energy Efficiency: Upgraded windows, insulation, and smart thermostats can significantly reduce utility bills, making the property more attractive.
   • Smart Home Tech: Simple additions like smart locks and security cameras can add a layer of security and make the property feel modern.
3. Effective Marketing: Utilize a multiple marketing approach. Use high-quality photos and videos for your listings. Post on major platforms like Zillow and Apartments.com, and also leverage local social media groups and community forums to reach potential renters directly. 
4. Professional Property Management: A local property management company can be an invaluable asset, especially for out-of-state or new landlords. They handle everything from tenant screening and maintenance requests to rent collection and legal compliance, allowing you to focus on your portfolio’s growth. For landlords seeking reliable, local expertise, OKC Home Realty Services is a trusted partner in maximizing rental performance.

Challenges for Landlords in Moore (2025 and Beyond)

Even in a healthy market, landlords face challenges.

• Competition: While Moore’s market is strong, it’s still in close proximity to the larger OKC rental market. Competition for high-quality tenants can be a factor, making it crucial to have a well-maintained, competitively priced property.
• Rising Costs: Inflation has impacted everything, including maintenance and insurance. Due to the risk of severe weather, insurance premiums can be higher in this region. But budgeting for these rising costs is critical.
• Weather-Related Risks: As mentioned earlier, storms and tornadoes are a serious consideration in OKC cities. Proactive property maintenance, regular inspections, and having a clear plan for post-storm repairs are essential.

Final Thoughts on the Rental Market in Moore

The rental market in Moore, Oklahoma, is proving to be both stable and promising for landlords in 2025. Moderate rent growth, low vacancy rates, and a diverse tenant pool; families, young professionals, and retirees make Moore attractive for long-term, sustainable investments.

However, success here requires a thoughtful approach. Weather-related risks, rising insurance costs, and competition from nearby Oklahoma City mean investors should focus on well-maintained, mid-range homes in desirable locations. Properties with garages, storm shelters, and modern amenities are more likely to secure long-term tenants and deliver reliable returns.

Overall, Moore isn’t a get-rich-quick market, but rather a stable, long-term play. Investors who value consistency, family-focused tenant pools, and moderate appreciation will find Moore a strong addition to their portfolio.

FAQs on Rental Market Trends in Moore